President Obama's campaign slogans for 2012
It was worse than we thought
We were in a ditch, but now there’s just a few bumps in the road.
Save Medicare; don’t throw grandma off the bus or over the cliff
A woman’s right to choose
I’m from the government; we’re here to help you
Tax the rich; class warfare
Get out the vote; No questions asked!
Mobilize labor, trial lawyers, environmentalists, feminists, African Americans, Hispanics, the youth
Demonize Big Oil
Demonize big banks
Demonize Wall Street
Demonize Big Pharma
Don’t change horses in mid-stream
Stay the Course (Oops; that was Reagan’s).
He’s the One.
Obama got Osama
We eased the administrative burden on business; no longer will spilt milk be regulated as a toxic spill.
Obama saved Detroit. Most Americans don’t care about Detroit anymore, but it will play in Indiana, Michigan, Missouri, and Ohio
$1 billion campaign chest
Hope and Change becomes Hope and Experience
Obama saved or created XXXjobs
Don’t elect the inexperienced, weak, right wing extremist candidate of the Republicans
It’s all Bush’s fault
Attack! Attack! Attack!
They will toss everything out, poll, focus group to see what sticks.
But will the old playbook succeed?
The main strategy until now is Rope a Dope. The Democratic Congress did not propose a budget before the 2010 elections. If they won, it wouldn’t matter. If they lost, it would become the Republicans responsibility. They will then attack the Republicans’ proposals, as with Congressman Paul Ryan’s proposal to stabilize Medicare. It may have worked in the recent NY 26 Congressional election when the Democratic candidate won by making Medicare the issue. However, she won by a plurality of 48%, while a three time loser as a Democrat ran as a Tea Party candidate and split the Republican vote. Winners write the rules, so Rope a Dope won one.
If unemployment continues to rise, declare victory and step aside